Matt is back from vacation as he and Hank kick off Tales of the Cocktail. We have a great interview with Danny Ronen at 13:00 about the category of Genever. It's something that most people aren't familiar about. Great history and information here.
Then we discuss some big trades in baseball and basketball in the last week.
Thanks for listening!
WHAT IS GENEVER?
Genever (pronounced juh-NEE-vuhr) is a complex spirit with a rich history. Every genever is unique, with its own recipe and flavor, and created using artisanal processes. However, by law, all genevers must:
In addition, NEW STYLE GENEVER
In addition, OLD STYLE GENEVER
Since January 15th 2008, genever (also officially known as jenever and genièvre) has had its own Protected Geographical Indication, meaning that it is geographically protected by the European Union, just like Scotch whisky and Cognac. This gave genever its own ‘appellation,’ and product that carries the name genever can now only be made in Belgium; Holland; the Nord and Pas-de-Calais departments of France; and the North Rhine-Westphalia and Lower Saxony regions of Germany.
Genever is considered one of the most versatile and interesting spirits, because:
Genever has existed since the middle ages and was initially used in a medicinal capacity. Later, it came into fashion for recreational usage in the Lowlands of the Netherlands, and in the 17th century became the country’s national drink.
In the early 19th century, the Dutch began shipping the spirit to the U.S. as there was a large population of ex-patriates living there. This coincided with the increasing popularity of cocktails, and in 1880, approximately one in four cocktails in America were made with genever. Following two world wars and Prohibition, however, though genever remained the national spirit of the Lowlands, it disappeared from the world stage.
Since the beginning of the 21st century classic cocktails have soared in popularity and the demand for genever has returned. The genever category is now growing once again, particularly driven by cocktail bars around the world.